The Weiden+Kennedy ad team in conjunction with Pulse Films directors, and the visual effects team at A52 worked on Nike’s new ‘You Can’t Stop Us’ ad. According to Social Media polls/reactions, they may have produced arguably one of the best sports ads of all time.
The theme of the ad is to encourage a return to sports, after the heavy hit of the COVID-19 pandemic. The impressive editing from the W+K team stands out, as they researched 4000 major sporting action sequences – and picked 73 of them to create 36 split-screen moments, that fit seamlessly as one. That is simply genius editing!
The video has since racked up over 7.8 million views on Youtube (and counting).
The ad featured sports’ biggest names – Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and PSG starlet, Kylian Mbappé.
Narrated by USWT Captain, Megan Rapinoe. This ad spot is one to marvel at, for the sheer brilliance and well-executed edit.